The most common caution signs and cones were evaluated in a perception study with 246 participants to determine the effectiveness of the delivery of the warning message. Four products were tested (2 signs, 2 cones). Results show that “Banana Cone” significantly outperformed all of the products examined, more than 22x that of standard A-Frames.
Gaining attention is best achieved by using a creative solution. Attention is a prerequisite to message processing, and thus avoidance action. In the study referenced above, when surveyed, 88% of participants noticed the “Banana Cone”, versus 7% noticing the “Floor Sign”. In a prior study, Dr. Wogalter reported that the most effective way for a brain to remember something is by the use of pre-existing knowledge aiding in the message delivery. (e.g., Young and Wogalter, 1990). The banana peel slip dates back to the early 1800’s and is recognized by billions of people around the world. This study concludes that pre-existing knowledge of the banana peel slip is the root cause for “Banana Cone” to significantly outperform all other products in tests for safety perception.
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